Monday, January 23, 2012

On Giveaways and Contests

Do book giveaways and contests really generate sales? These days, everyone wants something for free, so it seems like a great way to advertise, without breaking the budget. The only problem is, if you’re constantly giving from your own blog, facebook page or via twitter, you may only be reaching the select few who either follow you or stumble upon you during an internet search for something completely unrelated.  

I’m not going to pretend to know anything about this – there are many more successful writers out there who I’m sure have had different experiences. I do know, however, from my own experiences, that the best form of advertising seems to be “word of mouth”. Readers like to talk about books; they grow attached to the characters, connect with their emotions and relate to themes. Even if the book is science fiction, written about possible events far into the future, with bizarre creatures, readers still manage to find the human element and latch on to it.

There’s nothing in the world like hearing: “Oh, I bought a copy of your book because my sister read and it and loved it.” I encourage my readers to pass their paper copies around to friends and family. Maybe those that borrowed didn’t purchase my first book, but there’s a possibility they might purchase the second.
Now, back to the topic of book giveaways. I’ve entered several, and won several. Most of them were by Indie writers, and I must say, I have yet to receive one I didn’t enjoy. Book giveaways are an excellent way to discover new writers, especially those you may not come across on the best sellers list in your local bookstore.

So, why not take a chance and enter a few? You have nothing to lose and it won’t cost you a penny. Currently, there’s 31 Days of Giveaways happening at The Blog! S.M. Boyce. Why don’t you click on over to discover 27 fabulous authors, 31 books and a few little extras guaranteed to make this cold January a little bit warmer. Each book is available to be won for 10 days, so it’s not too late to check it out. 

No comments:

Post a Comment